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Sam Fender donates his £25k prize cash award to small music venues

Sam Fender accepting his trophy in the North East
He received the prestigious award in October in the North East

The star has given the entirety of his £25k Mercury Prize cash to the trust for venues, which functions to save the United Kingdom's grassroots concert spaces.

Fender was presented with the prize on October 16 as his third album his work was chosen as the best record of the last 12 months.

The musician has opted to donate the funds to the Music Venues Trust, in acknowledgment of the vital role grassroots venues fulfilled in his early career.

"I couldn't be pursuing this success if it wasn't for all the gigs I performed around the area, and further afield, when I was beginning," remarked Fender. "These venues are renowned, but they are in difficulty."

Since the start of 2023, more than 150 of these locations have ceased operations – about 16 percent of the entire UK sector.

Over the past year, top acts like Pulp, Coldplay, the singer Katy Perry and Ed Sheeran have all backed the trust in its initiatives to keep the scene afloat, by applying a modest fee to their ticket costs, which supports smaller concert halls.

He also took part, raising more than £100,000 on his live tour to help 38 grassroots venues across England, Scotland, and Wales.

The donation assisted venues that were facing potential shutdown due to difficulties stemming from water damage, fire incidents and personal losses, as well as regulatory hurdles, legal disputes and noise complaints.

Additional spaces obtained monetary aid in modernizing amenities and technical equipment that positively impacted performers and audiences.

"The idea that money from shows in big venues supports the smaller venues, where it all starts for performers like me, is just logical," Fender has stated.

Pulp performing
The group are one example who donated their award funds to non-profits

Fender is far from the only musician to donate his award prize money to good deeds.

Back when the band earned the prize in 1996 for their album Different Class, frontman Cocker declared that the act would donate their winnings to the non-profit the charity.

In 2002, rapper and singer Ms Dynamite divided her bounty across multiple good causes, including the NSPCC and a Sickle Cell organization.

"Additionally, I donated a £1,000 to my local community centre, to their gymnastics class, because I did gymnastics when I was younger and they lacked new equipment," Ms Dynamite told a publication.

Two years ago, they contributed their winnings to the youth organization that nurtured their group, alongside other grassroots music organisations.

Additionally 1994 winners the group contributed their award to a multiple sclerosis charity after a close contact was found to have the condition.

"The victory was ample," said singer the singer. "The cash was the cherry on top but we didn't require the bonus, because we had the main prize. So our winning affected somebody else's life."

Recently, the trust revealed it had protected two grassroots venues in the South East, by placing them under public stewardship.

One venue in the city and the other in Bristol were acquired under the community ownership initiative, which is funded by Arts Council England and enthusiasts who buy "ownership units" in the properties.

Written by

Nicholas Fernandez

Elara is a digital marketing expert specializing in loyalty programs and VIP incentives, with over a decade of industry experience.

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